We want to achieve a happy future for all generations. We want to reduce our impact on the planet, and we care about the people who work for us. Besides, we want to inspire others to do sustainable business and make sure that we are an inspiration for the coffee industry. This is what we call Vascobelo Happy Future.

vascobelo happy future

Vascobelo Happy Future is an initiative that contributes to sustainable developments all over the world. We dedicate ourselves to four distinct pillars: Planet, Products, People & Partnerships.


We care about the planet and, we want to treat it the best we can. We are working on a CO2-neutral approach with planting trees to leave the smallest possible ecological footprint. Furthermore, all our disposable coffee cups are biodegradable, the lids have been replaced by recyclable variants, and, we use cardboard straws instead of plastic.


One of our core products is coffee, and we strive to make it as sustainable as possible. That is why we are continually working on making our coffee beans more sustainable, and we source the beans of our Le Roi, from five different countries, from certified Rainforest Alliance areas where this is possible. Also, our V-cups are fully compostable.


We have created The Vascobelo Foundation because we care about the people in the entire supply chain. We have an E-NPS of +45. This makes us proud.


We select our partners based on sustainability, such as our ISO certified coffee traders, our 100% C02 neutral printing office and supplier of sustainable staff clothing.

By focusing on these four pillars, we commit ourselves to the Sustainable Development Goals set by the United Nations.