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EVERYTHING YOU NEED TO KNOW ABOUT RUBY CHOCOLATE

Being the biggest innovation in the chocolate industry in over 80 years, pink chocolate or ‘Ruby' chocolate as it is being called, offers a completely new taste experience. Neither bitter milky nor sweet; what is this unexpected coloured chocolate everyone is obsessed about?

PINK IS THE NEW BLACK 


Ruby chocolate was created by the Belgian chocolate manufacturer Barry Callebaut Group. It originates from ruby cacao beans which are grown in Ecuador, Brazil and Ivory Coast. Like many others crops, cocoa beans are influenced by the land they grow on. Yet, the terroir is not the key contributor to obtaining pink chocolate. So how did we go from dark, milk, and white to pink

 

To make chocolate, cacao beans need to be fermented, dried, roasted and ground to obtain cacao juice, which is then transformed into cacao butter, cacao powder, cacao block and, eventually, chocolate. But in the case of ruby chocolate, a pink powder is extracted from the cocoa beans. And as surprising as it sounds, these cocoa beans are not genetically modified - the pink colour is naturally present in them. Hence the pink colour of the final chocolate. 

 
Regarding the taste, imagine a raspberry flavoured white chocolate with some bites of milk chocolate. Other flavour notes include sour, yoghurt tart and tangy.


The best part is that it will stimulate all your senses at once, your sight included! Are you ready to try it? Buy yourself some pink chocolate here

 

A MORE CONSCIOUS TREAT

 
In a world becoming more health-conscious, ruby chocolate is coming at the right time. Say bye to artificially flavoured or coloured chocolate and embrace a healthier one. 

 
Not only is the colour natural, but the taste too. For instance, if you are a fan of berries but hate artificial flavour found in most products nowadays, then Ruby chocolate will become your newest obsession.